Focusing on the meaningful value of a gamified mental health diagnostic tool.
MindMetrics is a product currently under development by Prescient Health. MindMetrics is a set of games which, when played by patients, provide insights about their cognitive patterns that could help clinicians predict the onset of mental illness in those patients. We were asked to provide a strategy to lay the groundwork for MindMetrics’ identity as the product starts taking shape in the eyes of its audience: representatives from institutional investors.

We delivered:

Consumer Insights, Category Insights
Positioning Map, Positioning Statement
Product Mission & Values, Product Essence Statement
Identity Communication Roadmap

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