Flourish Co.

Strategy

Pinpointing the value of self-growth in the minds of disparate audience types.
Flourish Co. is a partnership which researches and develops wellbeing thinking strategies to empower their clients to self-coach. Audiences range from corporate HR professionals to educators and students. We were asked to provide a strategy that would help Flourish Co. realize their core value offer in a way that could be adapted in communications targeting each of their audience segments.

We delivered:

Audience Insights, Category Insights
Positioning Map, Positioning Statement
Entity Mission & Values, Entity Essence Statement
Identity Communication Roadmap

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