Cognemo

Strategy

Illuminating the core difference made by a mental illness research lab.
The Cognitive Network Modelling Team is a research lab driven to find answers to the most important questions in mental health, through mathematical modelling of neuroimaging and behavioural data. We were asked to provide a strategy to lay the groundwork for Cognemo’s identity as the team grows in size and reach, to encourage more collaboration with top researchers all over the world.

We delivered:

Audience Insights, Category Insights

Positioning Map, Positioning Statement

Entity Mission & Values, Entity Essence Statement

Identity Communication Roadmap

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